Selling wholesale online is fundamentally different from retail. Your platform must handle tiered pricing, bulk orders, credit terms, and customer-specific catalogs. These seven B2B platforms are built for exactly that.
1. BigCommerce B2B Edition
BigCommerce now ships with dedicated B2B features including quote management, customer groups, and bulk pricing. Its open SaaS architecture means you are not locked into rigid templates, and the total cost of ownership stays predictable.
2. Magento (Adobe Commerce)
The heavyweight champion for complex B2B operations. With native company accounts, shared catalogs, and negotiated pricing, Magento handles sophisticated wholesale requirements — but be prepared for significant development and hosting costs.
3. Shopify Plus with B2B
Shopify Plus has matured rapidly with its B2B offering: draft orders, wholesale pricing lists, and customer-specific catalogs. For manufacturers who also want a polished retail storefront, it is the fastest route to market.
4. OroCommerce
Purpose-built for B2B from day one. OroCommerce delivers buyer-specific catalogs, multi-currency, complex tax rules, and RFQ functionality out of the box. It is the most feature-complete B2B-first platform on the market.
5. Salesforce Commerce Cloud
Enterprise brands already invested in Salesforce will find Commerce Cloud's B2B capabilities powerful, especially for large catalogs and complex order management. The pricing reflects its enterprise positioning.
6. WooCommerce + Wholesale Suite
The most cost-effective route for existing WordPress sites. With the Wholesale Suite plugins, you get role-based pricing, minimum order quantities, and wholesale registration — all on a familiar platform.
7. Sana Commerce
A specialized B2B solution known for its direct ERP integration with SAP, Microsoft Dynamics, and other systems. If accurate real-time inventory and pricing from your ERP are critical, Sana excels.
Choosing the Right Platform
Start with your ERP integration requirements and pricing complexity. List the must-have B2B features for your buyers, then shortlist platforms that cover them natively — customizing core commerce features is where budgets go to die.